The Difference between Paid & Influencer Marketing
Before, the employers have paid to have their special employer branding story or message seen by a specific audience of customers. This was the best way of getting your branding message out in the market and to the world. However, today, everything has changed. The employers are expanding their audience by using their own social media with an interest in their brand.
The publishers are no longer the gatekeepers and intermediaries to audiences like they once were. Also, we must not ignore the role that influencer marketing is currently playing. By establishing relationships with brand advocates and industry influencers, all employers can drastically expand the reach of their branding messages.
Even though paid advertising is a crucial element of the social media marketing, we could not deny the fact that paid media has diminished that is a transformation that we are unlikely to experience reversed.
Putting social media at the center of your employer branding strategy is definitely something we expect to see more and more businesses doing over the next couple of years. So, now is the perfect timing to use this to your advantage and put the social media at the heart of your strategy. You can finally bring your business and brand to the next level! Good luck!