You can finally download the book and get a viable entrepreneurship view on the diffusion of organic clothing!

The authors Eric G. Hansen and Stefan Schaltegger gathered and wrote a viable entrepreneurship view on the diffusion of organic clothing. Apparently, this document is very popular as, since 2013, it has been downloaded more than 2000 times.

A lot of people ask what is the purpose of this paper?

This paper studies the sustainability-oriented change of industries from the sustainable entrepreneurship. The authors analyze the co-evolution between founders and creators introducing more sustainable offerings and market leaders with their powerful responses. Even though sustainability founders present new products in the markets, making them a necessity on the market, together leading to a radical change of the industries, markets, and user habits.

When it comes to the design and the approach of this paper, the authors use the sustainable entrepreneurship view to a case study of one German clothing retail industry with a main focus on organic cotton. That is why the whole idea behind this paper is to give an answer to the question – 100% organic?

The paper covers 4 of 10 most popular German textile retailers and all the information and data collection is based on available sources which are public.

The study also implies that more research should concentrate on the co-evolutionary dynamics between necessary and pioneering businesses and discover whether and how sustainability practices and approaches diffuse into the mass market.

This paper includes a lot of practical implications. The findings can help the managers and other employees to better understand their company’s role in the change of business industries towards sustainability and how this change may impact them. Leading the change challenge by using organic and other sustainable supply chain practices can be a crucial measure of the market success and power.

This study is definitely one of the few parts of research investigating sustainability-oriented industry change, taken from a market-based point of view. The best part is that the actual data and information on organic cotton diffusion in German retail business are presented.

So, if you want to take a more detailed look on the paper and read every single detail about the entrepreneurship view on the diffusion of organic clothing, all you need to do is to download the paper. The published is Emerald Group Publishing Limited.

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By | 2017-07-20T13:54:29+00:00 July 19th, 2017|Articles|