However, wine is still a relatively new market for FLO. The first standards for wine grape production were approved in October 2003. Initially, they were limited to South Africa. In August 2004, the standards integrated a Fairtrade Minimum Price and a Fairtrade Premium for Chile. In February 2006, a Fairtrade Minimum Price and Fairtrade Premium were set for wine grape production in Argentina.

Fairtrade Standards do exist for small farmer organizations as well as for companies which employ workers (hired labour). FLO certifies the production of wine grapes as the primary product for the ensuing wine-making process. However, most of the current certified producers do own or co-own wineries and are directly involved in the wine making.