Let's get back to basics...real food...real ingredients and fresh, local vegetables. Sounds good to me, even if the company putting forward the message is a huge multinational (Unilever by way of Hellman's Mayo).

Go for a delicious ad ...

I think Tom Phipott at Grist is right in critizing Unilever as hypocritical. However, he may overlook the benefit of a company encouraging local, Canadian food: the message is likely to reach audiences outside the green-warrior demographic.

Strawberry and asparagus season is about to arrive in Toronto, Canada and there is no better way to welcome the deliciousness than with the Strawberry and Asparagus Festival at Cedarvale Park (map), which promotes public space, local and organic food, local sustainable business, nature appreciation, music, and fitness & health.

When: Saturday June 20th from 11.00am to 5.00pm

What:

• healthy snacks and solar ice cream
• free activities for children and adults
• live music on our solar stage
• a marketplace for green businesses and environmental organizations

This not-for-profit event is organized each year by Chris Chopik of EvolutionGreen.Com and human capital partner Green Neighbours 21, and numerous other ENGOs. There is also an Inorganic Market™ taking place – you can drop off used or broken electronic items for free recycling. Laptops, desktops, iPods, mp3 players, cell phones and more will be collected. Come out, meet the community, and enjoy the fun!